Purpose:

To use the power of individuals to create unique ideas and potential solutions.

Techniques:

Figuring Storming

• Imagine you are someone else

  • An important historical figure, your boss, a famous actress

  • Ex; Justin Timberlake of NSYNC

• Address your problem statement from their point of view

  • Ask questions [1]

  • Ex; What would Justin Timberlake do if he encountered this problem?

Star-Bursting

• Focuses on creating questions about the project

• Start with the “who,” “what,” “where,” “when,” and “why” [1]

• Ex; Who could this innovation help? What are the interested in? Why would they not use this technology?

Free Writing

• Set aside a small amount of time; 5 - 10 minutes

• Write on a piece of paper any idea that pops into your head

• Avoid lifting the pen from the paper

• Ignore regular writing constraints; grammar, punctuation, spelling [2]

Sources:

[1] Hansen, Brianna. “7 Techniques for More Effective Brainstorming.” Wrike, 16 May 2018, www.wrike.com/blog/techniques-effective-brainstorming/.

[2] “Brainstorming and Free Writing.” Naropa University, Naropa Writing Center , www.naropa.edu/documents/programs/jks/naropa-writing-center/brainstorming-and-freewriting.pdf.