purpose:

To map out the relationships between key stakeholders and your project. Stakeholders are the people who are impacted by your idea. A stakeholder could be a group of individuals, like “doctors”, or it could be a specific person.

how to:

• Identify the key stakeholders relevant to your project

• Put yourself in the shoes of your stakeholders.

  • What do they care about most?

  • Where do they direct their interest?

• How much influence does each stakeholder have?

• Who is most influential?

• Prioritize your stakeholders and rank them in order of importance

• Pick the most important stakeholder to design for

  • Define why they’re the most important

  • Are they making purchasing decisions?

  • Do they care the most about this topic?

  • What makes them important?